Clients

We work with amazing partners to bring ideas to life. Learn more about what we have done together.

Allina Health  

Allina Health

Allina Health  

Advancing Community-Based Communications

Allina Health (then Allina Hospitals & Clinics) hired Seiche to develop and execute a communications plan for the Backyard Initiative, a dynamic partnership between Allina Health and its neighbors to improve health in Central Minneapolis. Despite having access to world-class medical care in “their backyard,” many area residents – primarily people of color and/or immigrants – experience poor health outcomes. The Backyard Initiative pairs the expertise and resources of health care with the knowledge and experience of community residents.

Seiche worked with Allina Hospitals & Clinics to lead a landscape assessment, which focused on developing a shared understanding of how the Backyard Initiative was perceived among internal and external stakeholders. This landscape assessment informed the development of a communications plan, which served the needs of diverse audiences, including community residents, potential funding partners and key stakeholders (including medical practitioners and the board of directors) within Allina Health. The communications plan leveraged existing communications networks within the community, along with the networks and resources that Allina Health’s communications team brought to the partnership.

Seiche worked alongside the partners to execute the communications plan, writing copy for digital and print publications within Allina Health and community publications; working with community partners to facilitate community-based media relations opportunities (which were the media strategies preferred by the partnership), and identifying and supporting opportunities to share learning within Allina Health.

Campaign to Save  the Boundary  Waters  

Campaign to Save the Boundary Waters

Campaign to Save  the Boundary  Waters  

Digital Strategy for the Campaign to Save the Boundary Waters

Northeastern Minnesotans for Wilderness has a simple, yet daunting, goal: protect the Boundary Waters Canoe Area Wilderness from the threat of sulfide mining, which would continually pollute this national treasure for at least 500 years. The organization launched a campaign to “Save the Boundary Waters,” asking Seiche to conceptualize and manage its digital and social media strategy. Seiche worked closely with the campaign to understand the goals of its digital engagement, which included educating key audiences about the dangers of sulfide mining, and connecting people with opportunities to support the campaign through volunteers and donations.

Given the time-sensitive nature of the work, the team quickly built a digital engagement strategy and workplan, which included an ambitious content development approach that would tell the story across numerous digital and social media channels.

Seiche knows that rich content – photos, videos and original writing – would be critical to growing and engaging online audiences. The company established a content/advertising partnership with a local media company, conceptualized a video series of people sharing stories of their experiences in the Boundary Waters and hired/managed a videographer to capture those stories. At the same time, Seiche worked closely with Gorton Studios to build www.savetheboundarywaters.org, establish the social media channels and build an advertising plan to effectively market content to key audiences.

This digital and social media strategy is a cornerstone of the campaign’s success – it has attracted tens of thousands of engaged followers across Facebook, Instagram and Twitter, which has helped the campaign recruit dozens of volunteers and raise thousands of dollars in donations for the campaign. The end result is a digital strategy that engages people – facilitating action that otherwise would not have occurred.

Children & Nature  Network  

Children & Nature Network

Children & Nature  Network  

Communications Planning and Digital Strategy

The publication of Richard Louv’s book “Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder” catalyzed a grassroots movement to reconnect children with nature. Since 2006, Children & Nature Network has worked to fuel that movement
by elevating the latest news and research as well as the voices of movement leaders.

Children & Nature Network asked Seiche to evaluate its communications objectives, framing, messaging and editorial process, and author an organizational communications plan. The research highlighted how Children & Nature Network's content strategy helped the organization build a powerful network of parents, educators and professionals from across the globe, and informed the development of a communications plan focused on helping this network learn, connect and act.

Our team also served as a digital partner for Children & Nature Network, leading social media strategy, paid media, audience analysis and ongoing content creation – writing, infographics and more.

Children's  Hospitals &  Clinics of  Minnesota  

Children's Hospitals & Clinics of Minnesota

Children's  Hospitals &  Clinics of  Minnesota  

Landscape Analysis: Community Engagement

Children’s Hospitals and Clinics of Minnesota is a powerful advocate for children. As one of the largest pediatric health systems in the United States, families depend on Children’s for its high-quality, family-centered pediatric services, as well as its research and education programs.

Children’s Hospital’s and Clinics of Minnesota embarked on an initiative to transform relationships with the community. They looked to Seiche to conduct a landscape analysis of the advocacy and community engagement functions at children’s hospitals across the United States.

First Nations  Development  Institute  

First Nations Development Institute

First Nations  Development  Institute  

Communications Training for Native Arts & Culture

Seiche partnered with First Nations Development Institute (FNDI) to lead a series of  in-person and webinar-based communications trainings, focused on building the communications capacity of grantees in FNDI’s Native Arts Capacity Building Initiative.

Many grantees worked individually or in small organizations; some focused on selling their art, while others wanted to attract community members to galleries or events. Recognizing that art was a cultural asset, our team helped grantees recognize and appreciate the communications work they were already undertaking – including one-on-one conversations – while highlighting new, low-cost/high impact opportunities to strengthen messaging, marketing and evaluation.

Our team placed a high priority on cultural competence, ensuring that trainings were developed and delivered in ways that honored and respected Native cultural practices and traditions. Grantees gave high ratings to the trainings, which led to our team being asked to deliver an additional webinar training before the project was completed.

Fresh  Energy/RE-AMP  

Fresh Energy/RE-AMP

Fresh  Energy/RE-AMP  

Providing technical assistance and restructuring the RE-AMP Media Center

Fresh Energy reached out to Seiche, asking if it could manage the RE-AMP Media Center during a staffing transition. Fresh Energy also asked another question: could Seiche explore whether the RE-AMP Media Center, which served over 100 nonprofits and foundations based in the Midwest, become even more effective at changing conversations about energy and climate change?

Seiche conducted a communications audit, survey and stakeholder conversations, in addition to interviewing media leaders from multiple sectors, exploring how conversations about climate change could be elevated in an ever-shifting media landscape. Through these conversations,Seiche learned that the RE-AMP Media Center’s thoughtful, original journalism was one of its most valued assets. Working closely with Fresh Energy,Seiche restructured the RE-AMP Media Center to produce original journalism and strengthen the media skills of energy and climate advocates.Seiche supported Fresh Energy’s hiring process, developed ROI measures to help RE-AMP gauge its impact on climate change conversations and helped bring talented new staff into the organization.

For nearly one year, Seiche also managed the RE-AMP Media Center, providing communications technical assistance to nonprofits advancing energy and climate change legislation in the Midwest. This technical assistance focused on developing and executing earned media strategies for coalitions, which often included writing and placing op-eds, managing press events, identifying and training spokespeople, and pitching compelling stories. The consulting team was also committed to strengthening the earned media and communications skills of environmental advocates, and often provided on-call coaching and support for leaders engaged in heated battles to advance or defend climate or energy-related issues.

GHR Foundation  

GHR Foundation

GHR Foundation  

Digital Strategy and Targeted Outreach

GHR Foundation initiated a BridgeBuilder Challenge process, in collaboration with OpenIDEO, to support new and innovative projects that respond to needs in the areas of global development, education and health.

Seiche was  asked to develop a digital strategy to help ensure the success of the challenge. Through inclusive digital outreach strategies, Seiche helped produce the most successful OpenIdeo challenge to date, drawing applications from nearly every country in the world.

Minnesota  Department of  Health  

Minnesota Department of Health

Minnesota  Department of  Health  

Community Engagement and Communications Trainings for Public Health Agencies

The Minnesota Department of Health received a mentoring grant through the Communities Putting Prevention to Work (CPPW) initiative to share the state's knowledge, expertise, success stories, and practical advice with CPPW grantees working to combat obesity and tobacco use across the nation. Grassroots Solutions and Seiche/Impact Strategies Group teamed up for a competitive RFP process, which ultimately led to our teams working together to provide training, technical assistance, and opportunities for peer-to- peer learning for communities. Specifically, we’ve focused on helping communities sustain efforts originally developed with historically high funding levels. We’ve redesigned and facilitated cross-sector leadership team meetings in San Diego; facilitated inter-departmental and community conversations in rural Iowa, Omaha, and Nashville; and conducted assessments that led to recommendations on sustaining  communications and engagement in Kauai, Chicago, and Seattle.

W.K. Kellogg  Foundation  

W.K. Kellogg Foundation

W.K. Kellogg  Foundation  

Digital Communications Strategy and Support

Seiche has worked with the W.K. Kellogg Foundation for many years; Katie has served as a communications advisor for WKKF from 2004-2006, and from 2009-present. Seiche's work with the foundation has been broad – including high-level communications strategy, event planning and management, grantee technical assistance, social media strategy, messaging, research, earned media, policy communications and communications evaluation, among other activities.

In recent years, Seiche has served as WKKF’s digital communications partner, with work including:
+ Developing a digital landscape analysis, which is helping the foundation re-assess its digital communications presence and strategies;
+ Leading digital campaign strategies for major foundation priorities, including efforts related to its racial equity programming;
+ Launching a Twitter account and working with the foundation’s agency partners to build the account to more than 30,000 followers;
+ Overseeing the foundation’s paid media strategies on social media;
+ Developing event-based digital strategies, including multimedia storytelling, digital lounges, microsites, social media technical assistance for grantees and digital storytelling/engagement strategies;
+ Conducting social media monitoring, management and metrics reporting;
+ Providing staff and grantee trainings on communications – topics include media relations, social media, storytelling, communications planning and more.