Water

Meet Seiche

We are thrilled to unveil our new name:
Fourth Sector Consulting
is now Seiche.

We are a team of creative collaborators, guided by a shared belief that solutions to complex challenges emerge from deep collaboration. That’s why we bring together – and work with – diverse networks of partners for every project.

We are: Artists. Instigators. Organizers. Listeners. Partners. Designers. Strategists. Media Makers. Digital Geniuses. Information Foragers. Researchers. Dads. Community Leaders. Sisters. Music nerds. Children. Theater geeks. Adults.

We are passionate about communications, culture and digital media. We are ready to work with you to bolster your vision, navigate unanticipated challenges, facilitate connections and build momentum. We are people. Committed to doing good, together.

“Seiche brings both a calm nature and delivers enormous impact. They are good people who can laugh with you, then get serious and get down to work. That’s powerful. They help us show up in the best way possible. It would be hard to trust others to fill in in that same way – but we trust their eyes, their abilities and their passion for the work.”

– Scott Robinson II, W.K. Kellogg Foundation


Katie Eukel

Katie Eukel

Founder/Managing Principal

Katie is equal parts supportive advisor and razor-sharp strategist. She leads with intelligence, warmth and wit. She has deep experience in cross-sectoral partnerships and issue-oriented communications. A graduate of Macalester College with a B.A. in Communication & Media Studies, Katie is a trusted guide and facilitator that leads public conversations, influences movements, strengthens organizations, and connects communities.

Connect with Katie: katie@seiche.works or @KTAndrea

Case Study Highlights

Allina Health
<span>Allina </span><span>Health</span>

Allina Health

Advancing Community-Based Communications

Allina Health (then Allina Hospitals & Clinics) hired Seiche to develop and execute a communications plan for the Backyard Initiative, a dynamic partnership between Allina Health and its neighbors to improve health in Central Minneapolis. Despite having access to world-class medical care in “their backyard,” many area residents – primarily people of color and/or immigrants – experience poor health outcomes. The Backyard Initiative pairs the expertise and resources of health care with the knowledge and experience of community residents.

Seiche worked with Allina Hospitals & Clinics to lead a landscape assessment, which focused on developing a shared understanding of how the Backyard Initiative was perceived among internal and external stakeholders. This landscape assessment informed the development of a communications plan, which served the needs of diverse audiences, including community residents, potential funding partners and key stakeholders (including medical practitioners and the board of directors) within Allina Health. The communications plan leveraged existing communications networks within the community, along with the networks and resources that Allina Health’s communications team brought to the partnership.

Seiche worked alongside the partners to execute the communications plan, writing copy for digital and print publications within Allina Health and community publications; working with community partners to facilitate community-based media relations opportunities (which were the media strategies preferred by the partnership), and identifying and supporting opportunities to share learning within Allina Health.

Campaign to Save the Boundary Waters
<span>Campaign </span><span>to </span><span>Save </span><span>the </span><span>Boundary </span><span>Waters</span>

Campaign to Save the Boundary Waters

Digital Strategy for the Campaign to Save the Boundary Waters

Northeastern Minnesotans for Wilderness has a simple, yet daunting, goal: protect the Boundary Waters Canoe Area Wilderness from the threat of sulfide mining, which would continually pollute this national treasure for at least 500 years. The organization launched a campaign to “Save the Boundary Waters,” asking Seiche to conceptualize and manage its digital and social media strategy. Seiche worked closely with the campaign to understand the goals of its digital engagement, which included educating key audiences about the dangers of sulfide mining, and connecting people with opportunities to support the campaign through volunteers and donations.

Given the time-sensitive nature of the work, the team quickly built a digital engagement strategy and workplan, which included an ambitious content development approach that would tell the story across numerous digital and social media channels.

Seiche knows that rich content – photos, videos and original writing – would be critical to growing and engaging online audiences. The company established a content/advertising partnership with a local media company, conceptualized a video series of people sharing stories of their experiences in the Boundary Waters and hired/managed a videographer to capture those stories. At the same time, Seiche worked closely with Gorton Studios to build www.savetheboundarywaters.org, establish the social media channels and build an advertising plan to effectively market content to key audiences.

This digital and social media strategy is a cornerstone of the campaign’s success – it has attracted tens of thousands of engaged followers across Facebook, Instagram and Twitter, which has helped the campaign recruit dozens of volunteers and raise thousands of dollars in donations for the campaign. The end result is a digital strategy that engages people – facilitating action that otherwise would not have occurred.

Children & Nature Network
<span>Children </span><span>& </span><span>Nature </span><span>Network</span>

Children Nature Network

Communications Planning and Digital Strategy

The publication of Richard Louv’s book “Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder” catalyzed a grassroots movement to reconnect children with nature. Since 2006, Children & Nature Network has worked to fuel that movement
by elevating the latest news and research as well as the voices of movement leaders.

Children & Nature Network asked Seiche to evaluate its communications objectives, framing, messaging and editorial process, and author an organizational communications plan. The research highlighted how Children & Nature Network's content strategy helped the organization build a powerful network of parents, educators and professionals from across the globe, and informed the development of a communications plan focused on helping this network learn, connect and act.

Our team also served as a digital partner for Children & Nature Network, leading social media strategy, paid media, audience analysis and ongoing content creation – writing, infographics and more.

Children's Hospitals & Clinics of Minnesota
<span>Children's </span><span>Hospitals </span><span>& </span><span>Clinics </span><span>of </span><span>Minnesota</span>

Children's Hospitals Clinics of Minnesota

Landscape Analysis: Community Engagement

Children’s Hospitals and Clinics of Minnesota is a powerful advocate for children. As one of the largest pediatric health systems in the United States, families depend on Children’s for its high-quality, family-centered pediatric services, as well as its research and education programs.

Children’s Hospital’s and Clinics of Minnesota embarked on an initiative to transform relationships with the community. They looked to Seiche to conduct a landscape analysis of the advocacy and community engagement functions at children’s hospitals across the United States.

First Nations Development Institute
<span>First </span><span>Nations </span><span>Development </span><span>Institute</span>

First Nations Development Institute

Communications Training for Native Arts & Culture

Seiche partnered with First Nations Development Institute (FNDI) to lead a series of  in-person and webinar-based communications trainings, focused on building the communications capacity of grantees in FNDI’s Native Arts Capacity Building Initiative.

Many grantees worked individually or in small organizations; some focused on selling their art, while others wanted to attract community members to galleries or events. Recognizing that art was a cultural asset, our team helped grantees recognize and appreciate the communications work they were already undertaking – including one-on-one conversations – while highlighting new, low-cost/high impact opportunities to strengthen messaging, marketing and evaluation.

Our team placed a high priority on cultural competence, ensuring that trainings were developed and delivered in ways that honored and respected Native cultural practices and traditions. Grantees gave high ratings to the trainings, which led to our team being asked to deliver an additional webinar training before the project was completed.

Fresh Energy/RE-AMP
<span>Fresh </span><span>Energy/RE-AMP</span>

Fresh Energy/RE-AMP

Providing technical assistance and restructuring the RE-AMP Media Center

Fresh Energy reached out to Seiche, asking if it could manage the RE-AMP Media Center during a staffing transition. Fresh Energy also asked another question: could Seiche explore whether the RE-AMP Media Center, which served over 100 nonprofits and foundations based in the Midwest, become even more effective at changing conversations about energy and climate change?

Seiche conducted a communications audit, survey and stakeholder conversations, in addition to interviewing media leaders from multiple sectors, exploring how conversations about climate change could be elevated in an ever-shifting media landscape. Through these conversations,Seiche learned that the RE-AMP Media Center’s thoughtful, original journalism was one of its most valued assets. Working closely with Fresh Energy,Seiche restructured the RE-AMP Media Center to produce original journalism and strengthen the media skills of energy and climate advocates.Seiche supported Fresh Energy’s hiring process, developed ROI measures to help RE-AMP gauge its impact on climate change conversations and helped bring talented new staff into the organization.

For nearly one year, Seiche also managed the RE-AMP Media Center, providing communications technical assistance to nonprofits advancing energy and climate change legislation in the Midwest. This technical assistance focused on developing and executing earned media strategies for coalitions, which often included writing and placing op-eds, managing press events, identifying and training spokespeople, and pitching compelling stories. The consulting team was also committed to strengthening the earned media and communications skills of environmental advocates, and often provided on-call coaching and support for leaders engaged in heated battles to advance or defend climate or energy-related issues.

Minnesota Department of Health
<span>Minnesota </span><span>Department </span><span>of </span><span>Health</span>

Minnesota Department of Health

Community Engagement and Communications Trainings for Public Health Agencies

The Minnesota Department of Health received a mentoring grant through the Communities Putting Prevention to Work (CPPW) initiative to share the state's knowledge, expertise, success stories, and practical advice with CPPW grantees working to combat obesity and tobacco use across the nation. Grassroots Solutions and Seiche/Impact Strategies Group teamed up for a competitive RFP process, which ultimately led to our teams working together to provide training, technical assistance, and opportunities for peer-to- peer learning for communities. Specifically, we’ve focused on helping communities sustain efforts originally developed with historically high funding levels. We’ve redesigned and facilitated cross-sector leadership team meetings in San Diego; facilitated inter-departmental and community conversations in rural Iowa, Omaha, and Nashville; and conducted assessments that led to recommendations on sustaining  communications and engagement in Kauai, Chicago, and Seattle.

W.K. Kellogg Foundation
<span>W.K. </span><span>Kellogg </span><span>Foundation</span>

W.K. Kellogg Foundation

Digital Communications Strategy and Support

Seiche has worked with the W.K. Kellogg Foundation for many years; Katie has served as a communications advisor for WKKF from 2004-2006, and from 2009-present. Seiche's work with the foundation has been broad – including high-level communications strategy, event planning and management, grantee technical assistance, social media strategy, messaging, research, earned media, policy communications and communications evaluation, among other activities.

In recent years, Seiche has served as WKKF’s digital communications partner, with work including:
+ Developing a digital landscape analysis, which is helping the foundation re-assess its digital communications presence and strategies;
+ Leading digital campaign strategies for major foundation priorities, including efforts related to its racial equity programming;
+ Launching a Twitter account and working with the foundation’s agency partners to build the account to more than 30,000 followers;
+ Overseeing the foundation’s paid media strategies on social media;
+ Developing event-based digital strategies, including multimedia storytelling, digital lounges, microsites, social media technical assistance for grantees and digital storytelling/engagement strategies;
+ Conducting social media monitoring, management and metrics reporting;
+ Providing staff and grantee trainings on communications – topics include media relations, social media, storytelling, communications planning and more.

Tom Elko

Tom Elko

Creative Principal

Tom combines his experience in art, journalism and media with intuition and research to help create and execute impactful strategies for clients.

Prior to joining Seiche, Tom served as the director of the RE-AMP Media Center, where he managed communications and digital strategy for a network of nonprofits and foundations. Under his leadership, Midwest Energy News became a leading source of energy reporting regionally and nationally. Tom also co-founded BringMeTheNews.com, an innovative local news curation site, and he covered politics, the environment and technology for several news publications.

Tom lives in Saint Paul with his wife and two children; he enjoys being in a canoe when it’s warm and on skis when it’s cold.

Connect with Tom: tom@seiche.works or @tomelko

Case Study Highlights

Campaign to Save the Boundary Waters
<span>Campaign </span><span>to </span><span>Save </span><span>the </span><span>Boundary </span><span>Waters</span>

Campaign to Save the Boundary Waters

Digital Strategy for the Campaign to Save the Boundary Waters

Northeastern Minnesotans for Wilderness has a simple, yet daunting, goal: protect the Boundary Waters Canoe Area Wilderness from the threat of sulfide mining, which would continually pollute this national treasure for at least 500 years. The organization launched a campaign to “Save the Boundary Waters,” asking Seiche to conceptualize and manage its digital and social media strategy. Seiche worked closely with the campaign to understand the goals of its digital engagement, which included educating key audiences about the dangers of sulfide mining, and connecting people with opportunities to support the campaign through volunteers and donations.

Given the time-sensitive nature of the work, the team quickly built a digital engagement strategy and workplan, which included an ambitious content development approach that would tell the story across numerous digital and social media channels.

Seiche knows that rich content – photos, videos and original writing – would be critical to growing and engaging online audiences. The company established a content/advertising partnership with a local media company, conceptualized a video series of people sharing stories of their experiences in the Boundary Waters and hired/managed a videographer to capture those stories. At the same time, Seiche worked closely with Gorton Studios to build www.savetheboundarywaters.org, establish the social media channels and build an advertising plan to effectively market content to key audiences.

This digital and social media strategy is a cornerstone of the campaign’s success – it has attracted tens of thousands of engaged followers across Facebook, Instagram and Twitter, which has helped the campaign recruit dozens of volunteers and raise thousands of dollars in donations for the campaign. The end result is a digital strategy that engages people – facilitating action that otherwise would not have occurred.

Children & Nature Network
<span>Children </span><span>& </span><span>Nature </span><span>Network</span>

Children Nature Network

Communications Planning and Digital Strategy

The publication of Richard Louv’s book “Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder” catalyzed a grassroots movement to reconnect children with nature. Since 2006, Children & Nature Network has worked to fuel that movement
by elevating the latest news and research as well as the voices of movement leaders.

Children & Nature Network asked Seiche to evaluate its communications objectives, framing, messaging and editorial process, and author an organizational communications plan. The research highlighted how Children & Nature Network's content strategy helped the organization build a powerful network of parents, educators and professionals from across the globe, and informed the development of a communications plan focused on helping this network learn, connect and act.

Our team also served as a digital partner for Children & Nature Network, leading social media strategy, paid media, audience analysis and ongoing content creation – writing, infographics and more.

First Nations Development Institute
<span>First </span><span>Nations </span><span>Development </span><span>Institute</span>

First Nations Development Institute

Communications Training for Native Arts & Culture

Seiche partnered with First Nations Development Institute (FNDI) to lead a series of  in-person and webinar-based communications trainings, focused on building the communications capacity of grantees in FNDI’s Native Arts Capacity Building Initiative.

Many grantees worked individually or in small organizations; some focused on selling their art, while others wanted to attract community members to galleries or events. Recognizing that art was a cultural asset, our team helped grantees recognize and appreciate the communications work they were already undertaking – including one-on-one conversations – while highlighting new, low-cost/high impact opportunities to strengthen messaging, marketing and evaluation.

Our team placed a high priority on cultural competence, ensuring that trainings were developed and delivered in ways that honored and respected Native cultural practices and traditions. Grantees gave high ratings to the trainings, which led to our team being asked to deliver an additional webinar training before the project was completed.

Fresh Energy/RE-AMP
<span>Fresh </span><span>Energy/RE-AMP</span>

Fresh Energy/RE-AMP

Providing technical assistance and restructuring the RE-AMP Media Center

Fresh Energy reached out to Seiche, asking if it could manage the RE-AMP Media Center during a staffing transition. Fresh Energy also asked another question: could Seiche explore whether the RE-AMP Media Center, which served over 100 nonprofits and foundations based in the Midwest, become even more effective at changing conversations about energy and climate change?

Seiche conducted a communications audit, survey and stakeholder conversations, in addition to interviewing media leaders from multiple sectors, exploring how conversations about climate change could be elevated in an ever-shifting media landscape. Through these conversations,Seiche learned that the RE-AMP Media Center’s thoughtful, original journalism was one of its most valued assets. Working closely with Fresh Energy,Seiche restructured the RE-AMP Media Center to produce original journalism and strengthen the media skills of energy and climate advocates.Seiche supported Fresh Energy’s hiring process, developed ROI measures to help RE-AMP gauge its impact on climate change conversations and helped bring talented new staff into the organization.

For nearly one year, Seiche also managed the RE-AMP Media Center, providing communications technical assistance to nonprofits advancing energy and climate change legislation in the Midwest. This technical assistance focused on developing and executing earned media strategies for coalitions, which often included writing and placing op-eds, managing press events, identifying and training spokespeople, and pitching compelling stories. The consulting team was also committed to strengthening the earned media and communications skills of environmental advocates, and often provided on-call coaching and support for leaders engaged in heated battles to advance or defend climate or energy-related issues.

GHR Foundation
<span>GHR </span><span>Foundation</span>

GHR Foundation

Digital Strategy and Targeted Outreach

GHR Foundation initiated a BridgeBuilder Challenge process, in collaboration with OpenIDEO, to support new and innovative projects that respond to needs in the areas of global development, education and health.

Seiche was  asked to develop a digital strategy to help ensure the success of the challenge. Through inclusive digital outreach strategies, Seiche helped produce the most successful OpenIdeo challenge to date, drawing applications from nearly every country in the world.

W.K. Kellogg Foundation
<span>W.K. </span><span>Kellogg </span><span>Foundation</span>

W.K. Kellogg Foundation

Digital Communications Strategy and Support

Seiche has worked with the W.K. Kellogg Foundation for many years; Katie has served as a communications advisor for WKKF from 2004-2006, and from 2009-present. Seiche's work with the foundation has been broad – including high-level communications strategy, event planning and management, grantee technical assistance, social media strategy, messaging, research, earned media, policy communications and communications evaluation, among other activities.

In recent years, Seiche has served as WKKF’s digital communications partner, with work including:
+ Developing a digital landscape analysis, which is helping the foundation re-assess its digital communications presence and strategies;
+ Leading digital campaign strategies for major foundation priorities, including efforts related to its racial equity programming;
+ Launching a Twitter account and working with the foundation’s agency partners to build the account to more than 30,000 followers;
+ Overseeing the foundation’s paid media strategies on social media;
+ Developing event-based digital strategies, including multimedia storytelling, digital lounges, microsites, social media technical assistance for grantees and digital storytelling/engagement strategies;
+ Conducting social media monitoring, management and metrics reporting;
+ Providing staff and grantee trainings on communications – topics include media relations, social media, storytelling, communications planning and more.

Kate Borman

Kate Borman

Project Manager

Kate previously served as the communications coordinator at the Nonprofits Assistance Fund, where she supported the organization through communications, outreach and program coordination. This included maintaining the website, developing and scheduling social media content and implementing/measuring the annual marketing plan. Kate has worked in communications roles with numerous nonprofit organizations, including the Northwest Hennepin Human Services Council, ThreeSixty Journalism and Twin Cities RISE. She graduated from the University of Minnesota – Morris with a degree in English and emphasis areas in studio arts and African American Studies. When she isn’t ogling communications content, data and analytics, she enjoys unplugging from technology to enjoy the arts.

Connect with Kate: kate@seiche.works

Case Study Highlights

Children & Nature Network
<span>Children </span><span>& </span><span>Nature </span><span>Network</span>

Children Nature Network

Communications Planning and Digital Strategy

The publication of Richard Louv’s book “Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder” catalyzed a grassroots movement to reconnect children with nature. Since 2006, Children & Nature Network has worked to fuel that movement
by elevating the latest news and research as well as the voices of movement leaders.

Children & Nature Network asked Seiche to evaluate its communications objectives, framing, messaging and editorial process, and author an organizational communications plan. The research highlighted how Children & Nature Network's content strategy helped the organization build a powerful network of parents, educators and professionals from across the globe, and informed the development of a communications plan focused on helping this network learn, connect and act.

Our team also served as a digital partner for Children & Nature Network, leading social media strategy, paid media, audience analysis and ongoing content creation – writing, infographics and more.

W.K. Kellogg Foundation
<span>W.K. </span><span>Kellogg </span><span>Foundation</span>

W.K. Kellogg Foundation

Digital Communications Strategy and Support

Seiche has worked with the W.K. Kellogg Foundation for many years; Katie has served as a communications advisor for WKKF from 2004-2006, and from 2009-present. Seiche's work with the foundation has been broad – including high-level communications strategy, event planning and management, grantee technical assistance, social media strategy, messaging, research, earned media, policy communications and communications evaluation, among other activities.

In recent years, Seiche has served as WKKF’s digital communications partner, with work including:
+ Developing a digital landscape analysis, which is helping the foundation re-assess its digital communications presence and strategies;
+ Leading digital campaign strategies for major foundation priorities, including efforts related to its racial equity programming;
+ Launching a Twitter account and working with the foundation’s agency partners to build the account to more than 30,000 followers;
+ Overseeing the foundation’s paid media strategies on social media;
+ Developing event-based digital strategies, including multimedia storytelling, digital lounges, microsites, social media technical assistance for grantees and digital storytelling/engagement strategies;
+ Conducting social media monitoring, management and metrics reporting;
+ Providing staff and grantee trainings on communications – topics include media relations, social media, storytelling, communications planning and more.

Eric Howard

Eric Howard

Project Manager

Eric has a background in faith-based, grassroots community organizing and strategic communications. He received a degree from Northern Arizona University in Public Relations and Speech Communications before he moved to Minnesota to work as a community organizer and communications leader through Lutheran Volunteer Corps for ISAIAH. He became ISAIAH’s first Communications Manager, working in diverse communities to advance media strategies that amplified the voices of grassroots, civic and religious leaders calling for racial and economic justice in Minnesota.

Eric led and supported faith-based communication campaigns to address Minnesota’s most prominent issues, including raising the state’s minimum wage; disrupting the school-to-prison pipeline; creating transportation equity and mobilizing for comprehensive immigration reforms.

He is a proud and active board member of Exodus Lending and the Kaleo Center for Faith, Justice and Social Transformation at United Theological Seminary. On the weekends, Eric can be found spending quality time with friends and family, enjoying the outdoors by riding his bike and jogging around the lakes, and soaking in the joys of summers and the charm of winters.

Connect with Eric: eric@seiche.works

Leena Minifie

Leena Minifie

Project Manager

Leena is a communications strategy expert, working as a producer, curator, journalist, and media maker for over 17 years.
Leena has worked in every facet of media and communications planning. She works with Seiche as a project manager, is an editor for Ricochet Media’s Indigenous Reporting Fund, and has produced stories for organizations such as CBC Radio One news and APTN National News.

Leena has accrued knowledge over her career on how Indigenous communities need specialized, unique, and a nuanced approach to politics, environment, history and the dissemination of stories. Leena has acted as an Indigenous communications consultant for multiple agencies and finds her passion at the intersection of art, culture, environment and politics.

Connect with Leena: leena@seiche.works or @leenaminifie

Case Study Highlights

First Nations Development Institute
<span>First </span><span>Nations </span><span>Development </span><span>Institute</span>

First Nations Development Institute

Communications Training for Native Arts & Culture

Seiche partnered with First Nations Development Institute (FNDI) to lead a series of  in-person and webinar-based communications trainings, focused on building the communications capacity of grantees in FNDI’s Native Arts Capacity Building Initiative.

Many grantees worked individually or in small organizations; some focused on selling their art, while others wanted to attract community members to galleries or events. Recognizing that art was a cultural asset, our team helped grantees recognize and appreciate the communications work they were already undertaking – including one-on-one conversations – while highlighting new, low-cost/high impact opportunities to strengthen messaging, marketing and evaluation.

Our team placed a high priority on cultural competence, ensuring that trainings were developed and delivered in ways that honored and respected Native cultural practices and traditions. Grantees gave high ratings to the trainings, which led to our team being asked to deliver an additional webinar training before the project was completed.

W.K. Kellogg Foundation
<span>W.K. </span><span>Kellogg </span><span>Foundation</span>

W.K. Kellogg Foundation

Digital Communications Strategy and Support

Seiche has worked with the W.K. Kellogg Foundation for many years; Katie has served as a communications advisor for WKKF from 2004-2006, and from 2009-present. Seiche's work with the foundation has been broad – including high-level communications strategy, event planning and management, grantee technical assistance, social media strategy, messaging, research, earned media, policy communications and communications evaluation, among other activities.

In recent years, Seiche has served as WKKF’s digital communications partner, with work including:
+ Developing a digital landscape analysis, which is helping the foundation re-assess its digital communications presence and strategies;
+ Leading digital campaign strategies for major foundation priorities, including efforts related to its racial equity programming;
+ Launching a Twitter account and working with the foundation’s agency partners to build the account to more than 30,000 followers;
+ Overseeing the foundation’s paid media strategies on social media;
+ Developing event-based digital strategies, including multimedia storytelling, digital lounges, microsites, social media technical assistance for grantees and digital storytelling/engagement strategies;
+ Conducting social media monitoring, management and metrics reporting;
+ Providing staff and grantee trainings on communications – topics include media relations, social media, storytelling, communications planning and more.