Case Study: Children & Nature Network

Navigating Change: Communications Planning and Digital Strategy

Communications planning to engage a powerful network to learn, connect, and act.

Services: Creative Communications, Strategy & Planning

The publication of Richard Louv’s book “Last Child in the Woods: Saving Our Children from Nature-Deficit Disorder” catalyzed a grassroots movement to reconnect children with nature. Since 2006, Children & Nature Network has worked to fuel that movement by elevating the latest news and research as well as the voices of movement leaders.

Children & Nature Network asked Seiche to evaluate its communications objectives, framing, messaging, and editorial process, and author an organizational communications plan. Our research highlighted how Children & Nature Network’s content strategy helped the organization build a powerful network of parents, educators, and professionals from across the globe, and informed the development of a communications plan focused on helping this network learn, connect, and act.

Our team also served as a digital partner for Children & Nature Network, leading social media strategy, paid media, audience analysis and ongoing content creation – writing, infographics and more – helping them navigate organizational growth and changes to the communications landscape.

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